1 thought on “Why is Chinese gold cheap?”

  1. First of all, China's gold is mainly based on sales of gold bars. The jewelry design process is relatively simple. There are no complex production and processing procedures. The process fee is not high. The cost is naturally cheaper than other brands. 2. China's gold is mainly aimed at the mass consumer population, and the sales price is relatively close to the people. The prices of gold jewelry brands in first -tier and second -tier cities are higher than those of third- and fourth -tier cities. 3. Because costs such as rent, labor and various endorsements are higher than small cities, different cities are different in gold prices. In the jewelry shops in those third- and fourth -tier cities, if the price of gold is too high, few people will buy it. After all, the level of consumption is objective, and third -tier and fourth -tier cities can naturally not be compared with first and second -tier cities.
    The expansion information:
    1, some gold shops of different brands, even one grams of more than 100 yuan. For example, in comparison with the three families of China Gold, Lao Fengxiang and Chow Tai Fook, you will find that the price of gold in China is lower than Lao Fengxiang and Zhou Dafu. It doesn't matter if one gram is two grams, but the differences in some relatively heavy gold bracelets and big gold chain are more obvious. The marketing costs and lease costs of small cities are relatively low, and the salary of personnel is much lower than first -tier and second -tier cities. Most of them are to attract customers to buy gold jewelry through cheap and low ways. At this time, the cost becomes lower, and the gold sales price will naturally decline. This will lead to the same brand even the same brand, so the final sales price of jewelry is different.
    2. It is mainly China's golden style simple and different degrees of process complexity. The processing costs generated are different. Like some large brand stores, the brand effect is also part of the high price. That's why it looks cheap in Chinese gold. The prices of gold jewelry brands in first -tier and second -tier cities are higher than those of third- and fourth -tier cities. Because costs such as rent, labor and various endorsements are higher than small cities, different cities are different in gold prices. In jewelry shops in third- and fourth -tier cities, if the price of gold is too high, few people will buy it. After all, the level of consumption is objective, and third -tier and fourth -tier cities can naturally not be compared with first and second -tier cities.
    3, the influencing factors of gold prices mainly include time and style, and also have a certain relationship with the brand. If it is an international brand, the long -established and well -known celebrities endorsed, then the price will naturally be more expensive. And some quality -based brands may ignore the problems such as celebrity endorsements, and the price will be lower. When choosing, you should pay attention to analyzing many factors. Different brands have different characteristics and choose according to their own conditions. The international market will also affect the price of gold, which is one of the same factors. One is that Chinese gold is a self -proclaimed, self -produced, and self -selling service. The overall cost price is less cost -effective than other gold brands, and it is obviously cheaper. In addition, another reason for the cheap price of gold is because the main business of China's gold is gold. Many other jewelry stores are comprehensive stores, while Lao Fengxiang is biased towards gold jewelry. Because of the increased processing costs collected by gold jewelry, Chinese gold is cheaper than Lao Fengxiang's gold. So the price will be slightly more expensive.

Leave a Comment